Business

Osage Million Dollar Elm wins national marketing award

The Osage Million Dollar Elm Casino has won a national Excellence in Indian Gaming Marketing award for 2010.

OMDEC is the first tribal gaming property in Oklahoma to win the Barona/VCAT Award for Excellence in Indian Gaming Marketing, according to a news release. The award was presented during the 13th Annual Raving Consulting National Marketing Conference near Palm Springs, Calif. held Jan. 30-Feb. 1.

The award recognizes the Osage casino’s work in linking superior marketing efforts to financial performance; building marketing excellence around guests, employees and communities; and integrating marketing effectively throughout the entire casino operation.

“This award recognizes the strength and strategic vision of the Osage Million Dollar Elm Casino Marketing Team” OMDEC Chief Operating Officer Joe Olujic said in the release. “Their integrated marketing efforts paired with their outstanding work ethic have allowed Osage to accomplish our goals in a minimal amount of time.”

For the award, Raving Consulting Company considered the casino’s globalized marketing efforts where guests have a possibility of larger winnings at 7 properties. The casino also saved $1 million in operating expenses in 2010 by streamlining direct mail and integrating promotional communications to a digital format.

“The award is really an incredible accomplishment and a tremendous honor,”saidOsage Million Dollar Elm casino Marketing Director Jennifer Bighorse. “Our success is directly linked to developing and implementing a marketing strategy that focuses on its players and adheres to our core brand values.”

Osage casinos support local businesses, sports teams, schools and social programs including the Tulsa Metro Chamber of Commerce, Tulsa Drillers (AA baseball), Tulsa Shock (WNBA), Tulsa Area United Way, Tulsa Public Schools, the Tulsa State Fair and dozens of local and regional charities and foundations.