Photo caption: Ryan RedCorn was one of 50 photographers tasked to take portraits for a mural that showcases outdoor trails across the country on Sept. 1, 2018. Courtesy Photo/Merrell
Osage artist and photographer Ryan RedCorn is part of a newly-launched “One Trail” project by the outdoor brand Merrell. The project celebrates diversity on the trail and seeks to contemporize attitudes about outdoor participation.
RedCorn was one of 50 photographers tasked to take portraits for a mural that showcases outdoor trails across the country on Sept. 1, 2018. The mural is commemorated in an online gallery at Merrell.com/OneTrail.
“The idea of the portrait gallery is simple: to celebrate the diversity of the trail by capturing a moment in time,” said Strick Walker, CMO at Merrell. “The people we see on the trail in media and marketing often represent a very narrow set of attributes. It’s outdated. The outdoors are enjoyed by everyone. Hopefully, the project will become an inspirational reflection of that reality.”
On Sept. 1, 2018, the photographers were tasked to each of the 50 states to their favorite local trails, and together, they created an unscripted portrait of America - on a single day, according to a prepared release. The photographers chosen for the project come from different backgrounds and passions.
The individuals included in the campaign are not paid models, athletes, or social media influencers. The group of participating photographers are as diverse as the real subjects they encountered.
The gallery will live on Merrell.com/OneTrail and will be featured as a 2-page spread in select national magazines, according to the release. Merrell will also bring the images to life in gallery-format on Nov. 8 at the Outdoor Retailer show in Denver, Colorado.
“Our goal is to document the trail like this repeatedly – and in different parts of the world,” continued Walker. “The trail is a great unifier. It doesn’t care who you are.”